Words That Sell: A Thesaurus to Help Promote Your Products, Services, and Ideas
| Author | : | |
| Rating | : | 4.34 (537 Votes) |
| Asin | : | 0872801527 |
| Format Type | : | paperback |
| Number of Pages | : | 184 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.. "A thesaurus that works as hard as you do you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling
"Highly recommended." according to Mary B.. A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of pr. wizdmkeepr said An absolute MUST for entrepreneurs and business people!!!. This is probably my 5th or 6th copy of this book. No entrepreneur or business person should be without it. Simply the best resource I've ever had for writing proposals, marketing pieces, ads or anytime you need to move people to action. Just get it - you can thank me later!. "very useful" according to Zed. This book is super useful. I think i will buy the physical version because it's a little harder to use in kindle. But I like having it available when I'm out and about too. People have been commenting on my writing skills since I started using this book.