The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
| Author | : | |
| Rating | : | 4.24 (972 Votes) |
| Asin | : | 0071745572 |
| Format Type | : | paperback |
| Number of Pages | : | 608 Pages |
| Publish Date | : | 2015-02-11 |
| Language | : | English |
DESCRIPTION:
A unique "Idea Starters" grid with more than 1,000 idea combinations designed to meet any challenge is included, along with new information, statistics, worksheets, and action items for every chapter.All great marketing begins with a great marketing plan. Let The Successful Marketing Plan guide you step-by-step through everything you need to know to create a comprehensive "real-world" marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.. and Scott Cooper outline methods for developing objectives, strategies, and tactics to create a marketing plan that delivers the bottom line.Separating the plan into ten market-proven, manageable components, The Successful Marketing Plan explains how toFind the data you need to develop your plan Conduct a comprehensive situation analysis Set realistic sales objectives Position your p
"Great" according to Amazon Customer. Great. "The Goliath Of Marketing Books" according to Bradley Bevers. If you are a mid-sized company, I can't imagine that there is a better book out there for you to plan your marketing by. This is a massive tome that covers all aspects of marketing, from building a brand to market position to advertising. Its a book that you probably won't read straight through, but that could be. Marketing for the Masochist Joshua Padnick I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* mar
Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.Great marketing begins with a great marketing plan. The planning guide marketers have relied on for two decadesupdated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to:Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Conden
He has served a range of clients, including Burger King, General Mills, H&R Block, and Verizon Wireless.. Roman G. Hiebing, Jr., is the retired president of The Hiebing Group, a full-service marketing and advertising agency serving clients such as McDonald’s, Coors Beer, Culligan Water Filtration, Diaper Genie, and M