The Marketing Game! (with student CD ROM)
| Author | : | |
| Rating | : | 4.96 (791 Votes) |
| Asin | : | 0072513802 |
| Format Type | : | paperback |
| Number of Pages | : | 128 Pages |
| Publish Date | : | 2013-01-01 |
| Language | : | English |
DESCRIPTION:
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"Software needs to be updated" according to Ellabee. This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.. "Best Marketing book" according to Jigar L. Patel. I had this book as suppliment and class simulation along with Kotler's book at my university. Kotler was very good theory and this was real fun to have real life experience of a Marketing manager. But only helpful if used for Simulation Game played in entire class. Not recommended for individual reading for self-learning interest. For that buy Kotler's Marketing Management and read this as suppliment to that.. David Tonks said Review of TMG! (Third Edition) by David Tonks. The Marketing Game! now appears in its third incarnation, some 1Review of TMG! (Third Edition) by David Tonks David Tonks The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no li. years since the original launch.Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no li
The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. Rather it is based on several simulations with one integrated framework
About the Author Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.