The Levitan Pitch. Buy This Book. Win More Pitches.
| Author | : | |
| Rating | : | 4.72 (775 Votes) |
| Asin | : | B00N5JBZ2K |
| Format Type | : | |
| Number of Pages | : | 103 Pages |
| Publish Date | : | 2017-05-01 |
| Language | : | English |
DESCRIPTION:
In addition to “The Levitan Pitch”, Peter wrote 2012’s “Boomercide: From Woodstock To Suicide” which offers unique financial planning advice. He writes and speaks about the art of business development for his blog, industry publications, and events. About the Author Peter Levitan is a serial new business pitcher and has delivered global, regional, and very local new business pitches for over 30 years. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in
Amazing insight!! I am an ad guy and I’ve been reading Levitan’s blog for a long time, and I was waiting for this book (he likes to self-promote). It is everything that I anticipated it might be based on his experience and attitude. It has real life pitch insigh. Buy this book! I have been doing advertising agency new business for over ten years. I’ve read every book on the subject. The Levitan Pitch takes a different tack. Levitan has written the best “How to” on the subject. It is easy to read, well designed a. I liked it I’ve got to say I used to think that every book on pitching looks the same. Like, do I really need to hear more about sales or how to do presentations? A buddy worked with Peter at his Portland agency and turned me on to his blog and this book. Very
. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). He went all-in digital in 1995 to launch online news websites for Advance Publications and founded ActiveBuddy, a natural language technology company that was purchased by Microsoft. Peter Levitan is a serial new business pitcher
Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique.However While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Win More Pitches. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A’s, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table.Finally, I’ve included insights about all too common agency pitch mistakes from 16 of the world’s leading search consult