The Insights Advantage: Knowing How to Win
| Author | : | |
| Rating | : | 4.43 (555 Votes) |
| Asin | : | 1462083951 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2016-04-27 |
| Language | : | English |
DESCRIPTION:
If you're serious about insight-driven marketing and sales, you'll read this book and apply its lessons. division "Data and analytics are great, but only insofar as they yield insights. This unique book should be preferred reading for business decision-makers" -Sandra Miller, chief marketing officer of Health Travel Technologies "Companies are literally swimming in data, but data without insight or action is just overhead. The principles in this book can bring a big advantage to your company" -Tom Markert, senior vice president of marketing for The Home Depot "Finally, someone who possesses deep insight on insight has created a framework to help businesses ex. This approach will help the bottom line for businesses and business units of all sizes" -Christine Betts, general manager for Microsoft "In this period of innovation anemia and marketing data overload, Marco Vriens' skillfully written book shows market
He is the coeditor of the Handbook of Marketing Research, jointly with Dr. . Marco Vriens has led analytics, research, and insights teams at Microsoft, GE Healthcare, and various marketing research firms and has published articles dealing with a host of business-related topics. Rajiv Grover, published by Sage Publishing in 2006. Visit Vriens on-line at strategypotential
Simon said Outstanding primer on how to gain competitive advantage using consumer insights. Marco Vriens has accomplished what many others have tried but failed to do: not only does he demonstrate conclusively why insights are necessary to competitive advantage, he lays out a clear path to getting them regularly and frequently; and then tells us what to do with them if they are to have impact. A tour de force for anyone who wants to succeed in business.. A must read when you want to make more and better business decisions Tom The Insight Advantage is a must read for both insights managers and decision makers. It gives real content to the meaning and use of insights as is often neglected. It is a book that addresses how to deal with data and (advanced) analytics in a more effective and efficient way but it also focuses on action ability and the implementation of insights. Furthermore it is nicely written with lots of examples to bring it to life, many based on previous experiences of the author in both the academic as well as in the commercial world with various companies, such as Microsoft, GE, CVS, Qantas, etc. The book starts with a definition of the disci. "Practical guide for anyone looking to take advantage of data" according to R. Verhulst. This book is very timely and relevant to any professional who needs to make decisions based on data. There is no shortage of information in this day and age and Dr. Vriens has done a nice job of summarizing the steps that any organization needs to take to build an insights capability that drives competitive advantages. The chapters are written in such a way that they appeal to both the practitioner as well as the business decision maker. Most books are either too technical or too business-oriented and this book provides a good balance with practical examples that any professional can relate to and take advantage of in real world setting
Visit Vriens on-line at strategypotential. About the Author Marco Vriens has led analytics, research, and insights teams at Microsoft, GE Healthcare, and various marketing research firms and has published articles dealing with a host of business-related topics. He is the coeditor of the Handbook of Marketing Research, jointly with Dr. . Rajiv Grover, published by Sage Publishing in 2006