The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
| Author | : | |
| Rating | : | 4.10 (558 Votes) |
| Asin | : | 1557385300 |
| Format Type | : | paperback |
| Number of Pages | : | 325 Pages |
| Publish Date | : | 2015-11-03 |
| Language | : | English |
DESCRIPTION:
"academic drivel; shame on McGraw-Hill" according to Daniel Ginensky. Why didn't I listen to the other reviewers before buying this book? The critiques offered were spot on, and if anything too mild.I bought this book with the idea of learning about how to use focus groups in launching a new business. I will have to look elsewhere. But since the book was so deliciously bad, I. inaccessible thesis-style writing i'm annoyed with myself for buying it because this is totally not what i was hoping for. i needed a book that matches this book's byline "A Strategic Guide to Organizing" and in my mind it doesn't live up to that. This book definitely needs to have a "warning: experts only" or "warning: academics only" the . Practical Jewels Dr. David Arelette For anyone who works in creating strategies on securing better ways to create customer value, researching what customers think is a mandatory part of the process.This book has two levels - the high level teaches you how to run and analyse a focus group approach to securing this information.For the more expe
About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide