The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink
| Author | : | |
| Rating | : | 4.74 (921 Votes) |
| Asin | : | 1583334351 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-08-25 |
| Language | : | English |
DESCRIPTION:
"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations." ---Barbara Ehrenreich, author of Brightsided
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including: - coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads - the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stan
Bad Coke I don't drink Coke bc of this book.Just an awful company. There's something interesting for everyone in this book because the Coca-Cola Company is ubiquitous in the US Anonymous If you're planning on reading Blanding's THE COKE MACHINE there's one thing you need to be prepared for: you'll walk away from the book with a Coke jingle or two stuck in your head indefinitely. Despite this, the book is an excellent read that should be passed along to family and friends because when you're done with it you'll want to discuss it.From a purely aesthetic point of view, THE COKE MACHINE is well organized, strongly researched and superbly written. The introduction begins with a grueling story of a murdered . "A well-written mix of history, current events, and corporate expose" according to embz. I had a hard time deciding which part of The Coke Machine I found most compelling. In the first third of the book Blanding creates an absolutely riveting history of the Coca-Cola corporation despite being shut out for interviews by company employees. Court documents with corporate officials admitting that the original formula had coca leaves and kola nut in it are juxtaposed against current corporate officers' claims to the contrary. Blanding examines Coca-Cola's aspirational advertising push (or should I say "putsche"?
. Based in Boston, he has written for The Nation, The New Republic, Salon, The Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor. Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the globe