The Business of Media: Corporate Media and the Public Interest
| Author | : | |
| Rating | : | 4.83 (524 Votes) |
| Asin | : | 0761986405 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2013-07-14 |
| Language | : | English |
DESCRIPTION:
The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.. The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system tha
In largely jargon-free and accessible terms The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth . incredibly knowledgeable The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politi. useful, if extremely basic, intro to modern media This is a good book about the evolution of the media, written at the undergraduate or even high school level. The core idea is that there is a potential serious conflict between the necessity to make a profit and the mission of news providers to seek the public good, the truth, etc. This is a worthy question to ask, particularly in a semi-textbook, and the author comes down in favor of regulation and independence from the whims of owners, e.g. Rupert Murdoch.There are useful, if extremely basic, intro to modern media Robert J. Crawford This is a good book about the evolution of the media, written at the undergraduate or even high school level. The core idea is that there is a potential serious conflict between the necessity to make a profit and the mission of news providers to seek the public good, the truth, etc. This is a worthy question to ask, particularly in a semi-textbook, and the author comes down in favor of regulation and independence from the whims of owners, e.g. Rupert Murdoch.There are 4 trends: 1) growth via M&A of media corporations; 2) integra. trends: 1) growth via M&A of media corporations; 2) integra
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, wi
A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch) . "The framework used for thinking abou the mass media industry is excellent. Andthe presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." (Jane Downing)" a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturat