The Business of Korean Culture
| Author | : | |
| Rating | : | 4.80 (684 Votes) |
| Asin | : | 1565910338 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2013-05-22 |
| Language | : | English |
DESCRIPTION:
The book is intended to provide background of Korea, and answers to many of those questions, that may have stirred inside foreigners, about working and living in Korea.. Whether Westerners are on their first trip to Korea or they've visited here for years, chances are they've found working in this wonderful country, at times, as puzzling as it is intriguing. The modern international business environment demands increased cultural awareness. The frustration that develops, and the money often lost, is too frequently the result of cultural ineffectiveness. Everyday, talented businessmen lose money, time, and miss valuable business opportunities because they can't work effectively with their Korean counterparts. Packed with proven, real-world information, this practical knowledge bridges the cultural gap that obstructs successful business relationships
Good general guide for the rookie foreign business person Jeffrey L. Guthery This is an excellent book for business people who have no knowledge of Korea. About half of the book covers important cultural and business-related information, while the rest discusses basic geographic/demographic info, history, housing, transportation, and language. It's 1994 publication still makes it a fairly accurate source, and the topics are presented quite well. This book may be a tad superfluous for the old Korea hand who is interested solely in studying the business culture, however, and the cost appears seems somewhat high considering that it is only 187 pages in length.