Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness
| Author | : | |
| Rating | : | 4.48 (574 Votes) |
| Asin | : | 0071385169 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2017-12-22 |
| Language | : | English |
DESCRIPTION:
The author of e-Business or Out of Business, he is a frequent and popular speaker at computer industry events.. Mark Barrenechea is the senior vice president for applications development at Oracle Corporation
If you agree that it's time for a new approach to your technologyand for more coherent solutionsthis book is worth your time. Let Software Rules provide you with that mindset, and prepare you for the fast-approaching world in which integrated software functionality will be a competitive requirementinside and outside your corporate walls."If you believe that doing things the way you always have but expecting different results is, indeed, one definition of insanity, you will welcome this book. Software Rules provides an insider's perspective on which software solutions will provide the necessary integration in this fast-moving environment, and reveals a syst
Get Back to Work and Quit Writing These Books Larry E I told you in yesterday's staff meeting to quit writing these books and get back to work. I knew I should have kept Ray around to keep everyone in line. You know that I love you baby. Keep up the good work and let's beat those SAP guys.
Using case studies from BellSouth, Xerox, EMC, HP, Oracle, and other leading companies, he describes how E-business suites work to help companies in all industry sectors to centralize change, dramatically improve customer service, slash production costs, streamline product introduction and upgrades, gather definitive business intelligence, transform marketing into electronic selling, and much more.. A top industry executive explains total software integration and how it holds the key to market leadershipTo achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric.In Software Rules, Oracle senior executive Mark Barrenechea describes for business readers how, over the next few years, the total integration of software functions into "E-business suites," will radically transform the business landscape. An E-business suite is a set of applications, founded on a centralized database and integrated by desing, that optimizes the supply and demand chains together,