Social Media in the Public Sector Field Guide: Designing and Implementing Strategies and Policies
| Author | : | |
| Rating | : | 4.67 (793 Votes) |
| Asin | : | 1118109937 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2014-04-13 |
| Language | : | English |
DESCRIPTION:
"Great CIO Guide for Social Media" according to Laura. I am a CIO in the public sector space. Our city is currently in the process of revamping our on-line presence and I picked up a copy of Social Media in the Public Sector Field Guide to give a some pointers for how best to approach social media policy and presence. It is so much more than setting up and responding to Facebook accounts. This book did a great job of laying out a comprehensive approach, from st. "Provides Practical Advice on This Topic" according to J. Schulz. Local governments have been using electronic communication since the late 1990s. But the rise of social media puts pressure on governments to begin to use the new social media technologies in addition to the old.The Social Media in the Public Sector Field Guide takes on this topic and provides a comprehensive approach to getting your arms around social media on behalf of your government. The book provides a
Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial."—Karen Thoreson, president and chief operating officer, Alliance for Innovation"Every day on GovLoop, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I never had an answer—now I do: This field guide is the go-to resource to ensure your social media programs deliver real m
About the AuthorInes Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University.Bill Greeves is the chief information officer for Wake County, North Carolina and has over 12 years of experience in government technology leadership.
Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University.Bill Greeves is the chief information officer for Wake County, North Carolina and has over 12 years of experience in government technology leadership.