Senior Housing Marketing: How to Increase Your Occupancy and Stay Full
| Author | : | |
| Rating | : | 4.34 (738 Votes) |
| Asin | : | 145642632X |
| Format Type | : | paperback |
| Number of Pages | : | 220 Pages |
| Publish Date | : | 2014-08-25 |
| Language | : | English |
DESCRIPTION:
Amazon Customer said With an easy to understand format. I bought With an easy to understand format I bought 3 Senior housing sales and marketing books from Amazon and this one TAKES THE CAKE! Diane freely shares the "secret sauce" with you to increase the occupancy at your community. With an easy to understand format, she gives step by step plans and real life experience to eliminate any ambiguity of what is being taught. What I really loved about the book was that she is not a "used car salesman" just trying to close the deal no matter what. She meets the "future residents' needs by showing them how much better life will be for them. My Pastor always say. Senior housing sales and marketing books from Amazon and this one TAKES THE CAKE! Diane freely shares the "secret sauce" with you to increase the occupancy at your community. With an easy to understand format, she gives step by step plans and real life experience to eliminate any ambiguity of what is being taught. What I really loved about the book was that she is not a "used car salesman" just trying to close the deal no matter what. She meets the "future residents' needs by showing them how much better life will be for them. My Pastor always say. Mark S. said Not quite what I thought. Mostly geared toward Independent living and fairly basic information. If you are an independent operator without in-depth training material, perhaps you will glean a few nuggets from this book. If you have been in the industry awhile, you might be disappointed by the simplicity and basic strategies. Really a 101 type of book, which means it has its place, but that place is limited.. Basic Information I would probably have had a better opinion of this book had I not first read the book by Phyllis Thornton and Christine Wirthwein. I do not relate well to cartoons and cutesy descriptions of people like Pushy Paul, Social Sally and Blabby Barbara. I did expect some of this due to the cartoon cover, but it was really over the top. The other thing that I noted immediately was that the book lacks an important element any nonfiction instructional book should have -- an index. With Ms. Masson's business background, I expected something more button-down in approac
During a tough economic time, her marketing strategies with a brand new CCRC led to 185 apartment home move-ins within eighteen months. Existing retirement communities have increased from 90 percent to 100 percent occupancy in just over a year under Masson’s leadership. Masson has worked in senior housing marketing since 1999, after helping her mother find a retirement comm
Is it the economy? Your team? Or your strategy? This book will provide you with 12 keys to building occupancy at your retirement community. If you keep doing what you are currently doing, you will end up with the same results. Or worse. Sometimes you need to search for and identify a problem in order to solve it. The strategies within this book will also provide your new or current salesperson insight into the senior mindset and how to strategically sell your retirement community. •12 keys to unlock your senior housing occupancy blockade! •Effective strategies for independent living, assisted living, and CCRCs! •Could your sales team be unknowingly sabotaging their sales? •Beneficial for CEOs, CFOs, marketing staff and other key team members! •Every chapter is designed to help your financial performance! •Discover surprising reasons why occupa
She has also earned advanced social media certification. . She enjoys public speaking, golfing, traveling, bird watching, writing, hiking, camping, reading, scripture study, and spending time with her family. About the Author Diane Twohy Masson is an award-winning certified aging services professional (CASP) with a B.S. Masson has worked in senior housing marketing since 1999, after helping her mother find a retirement community. Masson develops strategies to keep sales volume high, creates brands that become household names with seniors, and orchestrates the right media marketing mix to bring customers to the door, but understands it takes more than that. Existing retirement communities have increased from 90 percent to 100 percent occupancy in just over a year under Masson’s leadership. During a tough economic time, her marketing strategies with a brand new CCRC led to