Road to Relevance: 5 Strategies for Competitive Associations
| Author | : | |
| Rating | : | 4.44 (650 Votes) |
| Asin | : | 0880343567 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2016-12-10 |
| Language | : | English |
DESCRIPTION:
Among other takeaways, you'll learnhow to identify strengths that deserve a concentration of resourcesthe value of a coordinated product and service portfolio and how to achieve onethe negative effect that marginal or underperforming activities have on your organization and ways to abandon themRoad is the followup and complementary companion to the bestsellingRace for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization s circumstances so that you can execute them. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the new normal. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies. Use insight from Road to Relevance to lea
She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups, and helping association staff and volunteers talk through tough issues. . Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt member
About the Author Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. . Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups,
Mike said Excellent Information!. Road to Relevance: 5 Strategies for Competitive Associations This is a great read for those in Associations or others that need to reposition and refocus for a new marketplace. It is a great follow-up to Race For Relevance Race for Relevance: 5 Radical Changes for Associations by these same authors, but it presents a more actionable set of questions and recommendations!. A Concise Book about Griping Michael Spinosa This book is a targeted effort for consultants to gripe about there regular issues in dealing with associations. The knowledge they are trying to depart is washed away by focusing on the issues and there eventual outcomes rather than the resolution thereof. The case studies offered do little to help but feel that this was much more than a pulpit for consultants to be upset about the accounts they couldn't make work through these pragmatic changes.The predecessor of this book is far superior and . powerful read about the decline of membership and ideas to help groups become more relevant loves to read This was an excellent book that certainly made the point that associations, and non-profits are in trouble with declining membership. They gave a lot of information as to the whys which was very informative. Their solutions seemed somewhat drastic for my particular organization, but they made total sense. It is whether an organization has the backbone to make the changes necessary to become more relevant.