Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
| Author | : | |
| Rating | : | 4.34 (545 Votes) |
| Asin | : | 1592535453 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2017-01-14 |
| Language | : | English |
DESCRIPTION:
Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design
Juan Carlos García said GREAT BOOK!!. This is an excellent book where designers and no designers can find great examples of good packaging. The selection is amazing, the best of the best, as well as the comments written by the reviewers. This book can't be missed in any graphic design and marketing collection. Congrats to Rockport!. "Misleading title--only small packages addressed" according to fpinkMisleading title--only small packages addressed A friend has this book and I looked through it. The title should be "Really Good SMALL Packaging Explained". Almost every product in the book could be supported in one hand. Just a warning in case you need tips for packaging something too big to fit on a grocery store shelf. The largest packages are a small charcoal grill (assembly required) and a big bag of kitty litter. The critiques are useful, but the narrow breadth of package si. . A friend has this book and I looked through it. The title should be "Really Good SMALL Packaging Explained". Almost every product in the book could be supported in one hand. Just a warning in case you need tips for packaging something too big to fit on a grocery store shelf. The largest packages are a small charcoal grill (assembly required) and a big bag of kitty litter. The critiques are useful, but the narrow breadth of package si. A must have for packaging designers This book is great in presenting designs, but thankfully takes it a step further giving tons of insight into how these great examples of packaging design came about with practical advice you can apply to your own work. That said its also a visual treat in the work curated alone.
Each author provides specific and to-the-point observations and critiques.. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others
Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a c