Public Relations Writing
| Author | : | |
| Rating | : | 4.63 (761 Votes) |
| Asin | : | 1259028534 |
| Format Type | : | paperback |
| Number of Pages | : | 378 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
OK as a very broad overview for beginners Janice King The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on cor. MJP said PR Textbook. Bivin's text is a great book, updated with the latest approaches. Students give it good reviews, too. I'll use it again next year.. "Great information but not too exciting" according to AshRae8Great information but not too exciting AshRae84 This book is filled with tons of great information for Public Relations majors. Unfortunately, like most textbooks, it's presented in a not-so-exciting fashion.It's a great resource, but not really anything you''ll want to read again and again.. . This book is filled with tons of great information for Public Relations majors. Unfortunately, like most textbooks, it's presented in a not-so-exciting fashion.It's a great resource, but not really anything you''ll want to read again and again.
Public Relations Writing: The Essentials of Style and Format