Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War

| Author | : | |
| Rating | : | 4.87 (992 Votes) |
| Asin | : | 0801448743 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2017-02-17 |
| Language | : | English |
DESCRIPTION:
Yet Soviet success also brought complex and unintended consequences.Emphasizing such factors as the rise of the single-family household and of a more sophisticated consumer culture, the long reach and seductive influence of foreign media, and the workings of professional pride and raw ambition in the media industries, Roth-Ey shows a Soviet media empire transformed from within in the postwar era. This, then, was Soviet culture's real prime time and a major achievement for a regime that had long touted easy, everyday access to a socialist cultural experience as a birthright. Soviet people were enthusiast
Kristin Roth-Ey is Lecturer in Modern Russian History at the UCL School of Slavonic and East European Studies.
MHT in NE Moscow said Don't touch that dial, comrade. "[A] rich and detailed study that tells an important story-within-the-Soviet-story, one with lessons for both media moguls (state or private) and media consumers in the ever-expanding electronic market of the post-post-Soviet age." []
Moreover, Roth-Ey's book contributes positively to the growing historiography on the Soviet Union after Stalin with its focus on mid-level institutional actors within the Soviet system, which thankfully takes us beyond the traditional dissident/repressive-state dichotomy of scholarship on this period."Joshua First, Technology and Culture"The Soviet media machine may not have been ready for the global prime time, but Kristen Roth-Ey most definitely is. The Soviets managed to create formidable media institutions which sought simultaneously to edu
