Million-Dollar Mortgage Radio
| Author | : | |
| Rating | : | 4.98 (871 Votes) |
| Asin | : | 1413452515 |
| Format Type | : | paperback |
| Number of Pages | : | 108 Pages |
| Publish Date | : | 2015-01-10 |
| Language | : | English |
DESCRIPTION:
You want to make more deals. What if you had access to a marketing consultant who's helped your competitors sell millions of dollars worth of residential mortgages? How much you will pay for that information?. You're a mortgage broker
Is 1,000% ROI in just one week really possible? First, the caveat. I'm an account rep for radio, and I find that Mr. Parker is a little bit hard on us as a group. True, he has a sense of humor about it, and he doesn't vilify all of us. Only the order takers. But if you're a radio person, know that going in. If you're a mortgage person, know that many of us are not the Neanderthal browed cretins he describes.The book is easy to read, very nuts & bolts, it exhibits a sense of humor, and is likely to seem too simplistic to work. In reality, I'm starting to wonder of o. If You Advertise On Radio You Must Own This Book! Dave Lakhani If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book.As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of "how to do radio" books in general, they are mostly rehashed information wtih little relevancy. But not this book.There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development,. Advertising Mortgages? You're Crazy Not To Get This Book Dan O'Day Radio advertising is a hidden goldmine to those relative few who know how to use it.Blaine Parker knows how. He's made fortunes for his "loan originator" clients. He's one of the best copywriters in the business.Radio advertising is my business, and Parker knows more about creating profit-producing radio advertising for mortgage brokers than anyone I know (myself included).This book would be a bargain at ten times the price.