I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World
| Author | : | |
| Rating | : | 4.90 (534 Votes) |
| Asin | : | 0061710296 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2013-06-28 |
| Language | : | English |
DESCRIPTION:
Geary also analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics. "Metaphorical thinking is the way we make sense of the world" and neurological research shows that humans experience pleasure when performing the "cognitive gymnastics" of deciphering metaphors to connect two dissimilar things, asserts Geary (The World in a Phrase) in a delightful examination that borrows for its title from a poem by Rimbaud, whose writing aimed to "upset conventional orders of perception." Tests on people who do not understand metaphors, such as those with Asperger's s
In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of I Is an Other and then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for PleasureFor lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.. “Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him
Flowery and distracted, hard to get to the cogent arguments Eric The premise of the book is that metaphor is everywhere, is unavoidably built into our communication structures, and is both the natural output of our brains and the natural input. Metaphor has numerous side-effects on how we understand things, both good and bad.This premise is well defended and believable. But if you already believed that, this book is frustrating. I wanted to know more about the side-effects of understanding things via metaphor. This is covered, but slowly. The book is more full of examples than ideas, and it feels constantly distracted as it flits from exampl. Amazon Customer said A fantastic, informative, and fun book.. Having enjoyed James Geary's previous book, The World in a Phrase: A History of Aphorisms, I was very eager to get my hands in this one. Thankfully, I was not let down. In fact, this book is quite remarkable. To some readers it might seem just another work in a long inventory of pop-psychology books; however, I found it definitely contained quite a bit more. As Geary explains it, "Metaphor is most familiar as the literary device through which we describe one thing in terms of another, as when the author of the Old Testament Song of Songs describes a lover's navel as "a round go. Five Stars Barton D. Hege A++++