Holding Power: Building Long Lasting Customer Relationships With The Push Of A Button
| Author | : | |
| Rating | : | 4.77 (730 Votes) |
| Asin | : | 1599322250 |
| Format Type | : | paperback |
| Number of Pages | : | 146 Pages |
| Publish Date | : | 2013-05-03 |
| Language | : | English |
DESCRIPTION:
Loved it! FRANK CIPOLLA Pete nails it in this great book! I've often wondered why business people invest so much money in the way their business looks and feels but often ignore the way it sounds. It's in those first few seconds, while a caller is on hold, that his image about that business is created. I, unlike some people, enjoy hearing about what a business does while on hold and I know as a customer I have asked about other products and services based on what I have heard on hold. For any business person this is a mu. Nate Olsen, District Manager at Insperity said No Holds Barred!. Turpel is right when he says "It's not being on hold that people dislike. They dislike being ignored!" Holding Power provides a step-by-step guide on how to build long lasting relationships. Highly recommended reading for any marketing professional looking to improve communication to their target market!. Holding Power Holding Power is the best business book I've read in a long time. I highly recommend it for any entrepreneur or anyone who aspires to entrepreneurship. As a Chamber of Commerce CEO, I am sent and enjoy all the new business books but this is the one I am recommending to our members. -Jill Lederer, MBA, President/CEO, Greater Conejo Valley Chamber of Commerce
With an on-hold network, they have an indispensable opportunity to build relationships, loyalty, and the bottom line. The telephone, even in this age of digital diversity, is the ultimate communication tool – but one that businesses often fail to appreciate. Turpel, he’d want to know one thing: Is the technology bringing us closer together, or is it separating us? As president of Phone On-Hold Marketing Systems, Turpel has emphasized the human touch since founding the company in 1984. And once it rings, your company must cultivate the caller. Peter J. A professional on-hold presentation is productive and entertaining – and skillfully builds the brand so essential to sales. Callers on hold appreciate useful and engaging information. They want to do business with a company that shows it cares about them. This is an opportunity to build relationships to keep them coming back. It’s the perfect time to tell callers what’s unique about your company – what
This book is for any marketing pro who understands the value of communicating with customers.” &nbs