Cruise-O-Matic, Automobile Advertising of the 1950's
| Author | : | |
| Rating | : | 4.12 (811 Votes) |
| Asin | : | 0811827771 |
| Format Type | : | paperback |
| Number of Pages | : | 108 Pages |
| Publish Date | : | 2014-01-27 |
| Language | : | English |
DESCRIPTION:
Nifty 50s Reference This is a terrific resource for illustrators, writers or anyone interested in 50s cars, design or culture. The color reproductions of the car ads are a real treasure -- the layouts, typefaces, symbols, cultural themes and color schemes are invaluable sources of information about 50s so. Poor Quality Production If you're looking for vintage car ads, pass this by. The reproduction quality is very poor. Many of the ads were cropped badly, and much of the text is not readable. It's obvious that many of these must be amateur scans of magazine ads and not the original source material. I'd love to . The book of big chrome Robin Certainly a neat idea for a book: to see how Detroit created car sales with ads brimming with extravagant headlines, copy and visuals. I bought this book years ago and this is a timely reprint but I doubt I would have bought it now. This is because of the production, all the lovely ads
. Yasutoshi Ikuta currently a resident of Tokyo, is an avid collector of American advertisements
Sunday driving--Cleaver-style--in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways. The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road.
No matter that taking legal possession of these dream machines will probably always be in your minds rather than you garage. You don't have to turn the key—just turn the page. Starting with a 1950 Ford and ending with a 1959 Pontiac (whose make boasted that its new wide-track Bonneville would slice a few years off your age), Cruise-O-Matic offers examples from the Big Three as well as obscure Crosley and Kaiser-Nash lines. . Little did I suspect that between those covers author Ikuta had painstakingly compiled a true gem, the best of that era's splashy, surreal, storytelling ads. Or the rodeo, a yacht, the country club even Paris. The publisher can forget it—I ain't' givin' this back. FLAUNT Mark Bennett When a kind editor at Flaunt phoned to ask if I'd consider writing a few words