Create Stunning HTML Email That Just Works
| Author | : | |
| Rating | : | 4.72 (841 Votes) |
| Asin | : | 0980576865 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2014-11-24 |
| Language | : | English |
DESCRIPTION:
He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. About the AuthorMathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild
"Good for learning the why, TERRIBLE for learning the how" according to Ben. AVOID THIS BOOK IF YOU WANT TO LEARN HOW TO CODE HTML EMAILS!Buy this book if you want to learn how to market yourself as an html email coder.This book offers some good theory on html email, providing OK info on the 'why' you should learn email html. But if you want to learn 'how' to code html email, SKIP THIS BOOK! Only a small fraction of the book is actual information about coding. A lot of the time they just reference the sample code (which is easy to download). The problem. Where's the beef? Book's only 137 pages, poorly written, unenlightened, repetitive, decidedly dull, and reads like a preface. Tirelessly promotes author's company, Campaign Monitor. Conveys negligible technical information; even within its paltry 137 pages, resorts to tiresome screen shots and tables for filler material. Self-published quality. I'll steer clear of other Sitepoint publications: their standards are LOW.. Ask Felgall - Book Review Stephen Chapman While the book title refers to HTML emails and the book does contain chapters on how to write HTML emails that will display correctly across all of the different email programs, this book covers a lot more than just that. Whether you actually intend to create HTML emails or just plain text ones this book contains a whole lot of useful information to help you in creating your emails.The book covers a range of topics including planning email campaigns, how email design differs fr
Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others
Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.. What You Will Learn:How to design HTML emails that look greatSimple methods to design & test email newslettersBest practice, permission based email marketing tips & techniquesProven strategies for selling email design services to your clientsThe book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. It begins with an introduction to email covering topic