Business-to-Business Marketing (SAGE Advanced Marketing Series)
| Author | : | |
| Rating | : | 4.49 (699 Votes) |
| Asin | : | 1849201560 |
| Format Type | : | paperback |
| Number of Pages | : | 408 Pages |
| Publish Date | : | 2014-07-17 |
| Language | : | English |
DESCRIPTION:
Inter-firms relationships: the greater value of this book Frederick Moltke Praise for Chapter Three. Inter-companies relationships towards a networked community. The authors do a splendid work getting into risks, power dependence, the social dimension and the IMP relationship model.Good overall summary of buyer behaviour as well. Cleverly written chapte. Tooring said Extensive B"Extensive B2B marketing practices and case studies" according to Tooring. IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: Extensive B2B marketing practices and case studies IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 38Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 8Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. B marketing practices and case studies. IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: Extensive B2B marketing practices and case studies IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 38Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 8Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb "Extensive B2B marketing practices and case studies" according to Tooring. IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: Extensive B2B marketing practices and case studies IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 38Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 8Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 1"Extensive B2B marketing practices and case studies" according to Tooring. IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: Extensive B2B marketing practices and case studies IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 38Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 8Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1Extensive B2B marketing practices and case studies Tooring IDM Business-to-Business Marketing Council Book ReviewTitle: Business-to-Business-Marketing, Advanced Marketing Series (AMS)Authors: Ross Brennan, Louise Canning & Raymond McDowellPaperback: 384 pagesPublisher: SAGE Publications Ltd (18 Feb 2007)[]Language EnglishISBN-10: 1412919. 12919. 919. Not thrilled Vanessa Palmer The book arrived a week late and the 'good' copy I received was full of pen and highlighter markings. For the price it's still worth it, but I might have picked a different copy had I known this one was written in.
Having formerly worked in business-to-business marketing and strategic management roles with BT plc, Dr Brennan’s professional interest in B2B relationships was further developed through a PhD investigating inter-firm buyer-seller relationships undertaken at the University of Manchester Institute of Science & Technology. His research interests are in business-to-business marketing strategy, macromarketing, cross-cultural marketing and marketing pedagogy. His most recently published research addresses the implications of social media for B2B relationships.Dr Louise Canning held international sales and marketing posts in the steel and engineering industries before moving into higher education as an ESCRC teaching fellow at UWE Bristol and completing her doctoral investigation of environmental adaptation in buyer-supplier
The Second Edition of Business-to-Business Marketing offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined: Featuring updated case studies and a range of new examplesIncorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainabilityExtended coverage of Key Account ManagementOnline lecturer support including PowerPoint slides and key web linksDrawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.
Besides sustainability, Louise’s other research interests include business market communication and small business development, her work having been published in leading journals such as European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, and Journal of Services Marketing. His most recently published research addresses the implications of social media for B2B relationsh