A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations
| Author | : | |
| Rating | : | 4.34 (548 Votes) |
| Asin | : | 1601461631 |
| Format Type | : | paperback |
| Number of Pages | : | 166 Pages |
| Publish Date | : | 2016-08-12 |
| Language | : | English |
DESCRIPTION:
Chris has served as a judge in local and regional design and marketing competitions and has published a number of articles and white papers. Chris Bevolo partner and cofounder of GeigerBevolo, Inc., has more than 15 years' experience in healthcare marketing. . He has led the development of patient experience strategies, marketing and advertising plans, and branding campaigns for a variety of hea
With A Marketer's Guide to Brand Strategy, address tough challenges such as:- Building a new brand - Rebuilding an existing brand - Using brand strategy to differentiate your organization from the competitionPublished by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.Who needs this book?Whether you're a healthcare marketer, marketing director, vice president of marketing, strategic planner, or marketing consultant, A Marketer's Guide to Brand Strategy is a must-have tool to become the healthcare provider of choice in your community.The Studer Group's Lynne Cunningham gave A Marketer's Guide to Brand Strategy an 'outstanding' rating in her monthly book review.'A very prescriptive look at how to proactively develop a brand strategy that will focus and energize your healthcare organization This book provides practical guidance on
He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, the Society for Healthcare Strategy & Market Development, and the International Association of Business Communicators. He has led the development of patient experience strategies, marketing and advertising plans, and branding campaigns for a variety of healthcare clients. About the AuthorChris Bevolo partner and cofounder of GeigerBevolo, Inc., has more than 15 years' experience in healthcare marketing. . He is a frequent keynot
"No surpises" according to Gwyn. Considering the cost of this book, expected so much more from it. Thin book with little to offer unless you are a beginner.