7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies
| Author | : | |
| Rating | : | 4.75 (715 Votes) |
| Asin | : | 1535259094 |
| Format Type | : | paperback |
| Number of Pages | : | 62 Pages |
| Publish Date | : | 2013-12-30 |
| Language | : | English |
DESCRIPTION:
Does your ecommerce site appeal to the caveman brain, or are you missing the mark?It may look like your online customers are buying with their laptop or smartphone, but don’t be fooled. The real hardware they’re shopping with is not their device, but rather their brain. Specifically, their caveman brain. Award-winner researcher and entrepreneur Jennie Wong, Ph.D. has distilled decades of relevant findings in cognition and decision science into actionable screen-shot examples from real ecommerce sites.Learn:How to use micro-commitments to drive salesThe hidden reason behind low conversion ratesThe right and wrong ways to use reverse psychology for online sellingRead this today, because ecommerce is eating the economy.
Online retailers: Make your customers happy! Please read this book now and start following its solid, research-based advice. Liz Guthridge Online retailers, please make a micro-commitment to your devoted customers. Read this book now and then adopt one of these seven hacks. (Of course, we'd be thrilled if you'd immediately start work on the other six.) You would make our brains feel so much better, and we'd probably start buying even more. (And believe me, I buy a lot online, especially now that I live in a smaller market without all the big city shopping options.)Oh, how my brain and I hate duplicate thumbnail images of the same item, thousands of choices, endless . A True Must-Read for anyone who wants to sell anything online If you're an e-seller (like me) you have to know the facts that Jennie shares in this book. Like she says, we can invest a ton in hardware and software, but understanding the human brain is The Key to converting visitors to buyers. And isn't that the bottom line?The elements of human decision are laid out so simply and clearly. As someone who has spent a fortune in having pretty websites developed, only to realize very low sales, I now know that focusing on what Jennie is teaching is the better investment. Brilliant! Thanks!. Full of easy-to-implement information for your ecommerce site Paul Wright My favorite part of this book is the screen shot examples. I can read and read about design practices, but there's nothing like a picture to really show do's and don'ts for web sites. I also like the fact that the visual examples are all from real ecommerce sites.
from the University of Southern California at the age of 22, and has been a trained social scientist her entire adult life. Jennie Wong earned her Ph.D. Her award-winning dissertation on communication and employee commitment led to a career in management consulting where she specialized in creating brain-based behavior change for companies like AIG. Dr. Wong is CEO and co-founder of Shopping Quizzes, the world’s leading provider of interactive product recommendations for eco
She knows how people think and, more importantly, how people buy. "This book focuses exclusively on the cognitive principles that matter to retailers and ecommerce companies, culled from decades of research. Jennie gets right to the point, and gives actionable examples that can be implemented right away." --Nir Eyal, Author of Hooked: How to Build Habit-Forming Products"We've used these consumer insights to boost our conversion rates for the hundreds of discounted golf shoes on our site. I'd recommend this book to any retailer who's looking to innovate around their online merchandising." --Joe Zumpella, Director of Ecommerce, GolfHQ"Do you sell things online? This book can make you better at it! It's a great, quick read that will teach you a little about human psychology and a lot about how to apply that knowledge to improve your ecommerce sales." --Laura Klein, Author of UX for Lean Startups: Faster, Smarter User Experience Research and Design